SPINDOTS Manifest
SPINDOTS Manifest
Published  2017-01-17   
         

THE FIRST SOCIAL NETWORK OF DISCOUNTS

 


The crisis affecting the world economy has reduced household consumption. In response, the Brands (producers and distributors) have bet on promotion and loyalty models based on the Discount. However, they are all very similar ("copycat"), with little differentiation and very limited commercial effectiveness. It is estimated that about 70% of the discounts offered are not redeemed by consumers, either due to lack of control of expiration dates, due to forgetfulness, inconvenience of the moment, lack of interest, etc.

By integrating Consumers, Producers and Distributors in the same network or value chain, each consumer is able to efficiently and effectively manage their Discount Portfolio, while guaranteeing to Producers and Distributors a direct, superior and comprehensive relationship knowledge of each of its Consumers. In turn, the Socialization of Discounts implies that Consumers can interact with each other by offering, exchanging, donating and rebate discounts, continuously feeding the dynamics of the system and generating business information that is extremely relevant to Producers and Distributors.

The DOT is the engine of this Social Network (Economy): it is the Unit of Exclusive Value of the platform, which allows to put in parity the value of the discounts offered by the Producers and / or Distributors. These, by launching promotional campaigns on the platform, are injecting DOTs directly into the Consumer Portfolio. These DOTs will be converted into local currency at the time of effective rebate (purchase).

The SPINDOTS business model is based on the availability of a secure mobile-enabled digital platform at no cost to Consumers. By joining the platform, the Consumer immediately begins the process of accumulating rebates of brands and products, building a Portfolio based on their desires and interests. Immediately after receiving the discounts you want, you can redeem them, and exchange them for others you most want.

As an extremely innovative platform, Discount Exchange is the core functionality that makes it unique. The possibility of exchanging the discounts that a Consumer does not intend to enjoy or are expiring by others who want and with which to make a purchase, improves the efficiency of investments of brands and distributors, as MAXIMIZES the remission of discounts ( effectiveness of the campaigns and more sales), and also guarantees a continuous influx of NEW consumers in the adherent Stores. They are the current consumers of a brand that, through the exchange of discounts, will recruit new consumers for those same brands. For producers and advertisers, SPINDOTS serves both as a Consumer Loyalty and Recruitment tool.

SPINDOTS is also a Communication Channel that allows to generate brand awareness through advertising spaces that will be available and a "Consumer Observatory" where all consumer behaviors will be registered (actual and potential purchase, exchange, interactions with the community, etc.) constituting itself as a powerful source of insights (Business Intelligence).

This LIVE information allows a unique knowledge of consumer behavior, boosted the use of Artificial Intelligence and Consumer Activation mechanisms that will be an enormous asset for brands and distributors. These will see a substantially improvement in the effectiveness of their promotional actions via the SPINDOTS platform.







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